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Why Moena
Celebrate Every Moment with Moena
Moena isn’t just about jewellery—it’s about celebrating you. Whether it’s a milestone, a gift for someone special, or simply treating yourself, our pieces are designed to tell your story.
Founder & CEO of Moena
Himanshu Gupta
An IIT Kharagpur alumnus and third-generation entrepreneur, Himanshu Gupta grew up immersed in his family’s jewellery business. At Udaan, he scaled multiple categories and also led merchandising and marketing. Later, at BeepKart, an omnichannel brand, he built the supply function and led cross-functional teams. With expertise in scaling operation-heavy startups, Himanshu combines digital growth and retail operations to build an omnichannel brand. Drawing from his startup experience and family legacy, he founded Moena to merge traditional craftsmanship with modern innovation, offering jewellery that empowers women to express their style sustainably and ethically.
Join "THE MOENA" Family
When you choose Moena, you're choosing more than jewellery; you're choosing pieces that are designed for your lifestyle—busy, confident, and full of purpose. Whether you’re at a boardroom presentation, out with friends, or treating yourself to some "me time," our jewellery is versatile and durable enough to keep up with you. It’s jewellery that works as hard as you do, transitioning effortlessly from day to night, from office to after-hours.
As a Direct-to-Consumer (D2C) brand, we cut out the middleman to bring you exceptional quality and fair pricing, so you can indulge in luxury while making a responsible, sustainable choice.
Thank you for choosing Moena
We’re grateful to be part of your journey, creating jewellery that makes you shine inside and out. Explore our collections and discover how Moena can add brilliance to your life.